||In my earlier blog (http://www.checkbuzz.com/BlogContent.aspx?BlogId=83), I talked about the stepping of Google in social media via Google+. This time I am sharing about how one can apply g+ in the business world and how we can re-integrate all business deals.
Well, google+ is not only about circling, liking, following and link land. Rather this is the way to commence the business practices on online platforms. Because just by encircling and liking will not help in solving business issues. So, here comes the big question “WHAT” after making Circles and all??
Point is whenever you do something there is a reason behind it and when you are using social media for business activities, you must know why you are using it? How you will use it?? You must try to inculcate your business goals into it. You must have the basics of business in social media world.
So, recollect again the reason behind starting up a business? What are your goals? What are your plans and strategies to accomplish it? etc, etc, etc. These WHY will help you to re-strategize your plans. After questioning about the What and Why, step again in social media platform and use it according to your strategies, to promote your brand, to engage with more links, etc.
As of now the business usage of g+ is less and it’s other activities like networking and sharing is growing. So, after populating the circles-emphasize on attracting your followers and audience. Try to involve more into healthy discussions and that all should be in linkage to your business goals and plans.
Circle is the feature where g+ is having a core advantage from its giant competitors. With the help of circles one can manage different clients at different set without hampering and disclosing the privacy of each individual client. Stop doing the random acts of marketing and focus only on what at the end of the day you wants. Strategize your marketing activities with proper maneuvers. Analyze the goals and objectives and align them with social media. Set the goals and a plan to engage the audience for your overall social media plan and all platforms of social media. The more you integrate better would be the chances of success. As google+ seems to be an updated version of the three big trios-Facebook, Twitter & Linkedin. So upcoming time will tell whether google+ is worthy for business practices or not but I can say that at this point (integrate) google+ can be a healthy & beneficial tool. I am still researching more about it and will post the new information about it, till then if you find something interesting about it, please post it.
The author is a business researcher with CheckBuzz, a social media monitoring company.
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