A business succeeds not only due to its products but also due to marketing. Building a brand image is one of the key factors here. If your products are not showcased to potential customers, then sales will be nil.
Businesses operating from physical stores use their products to attract customers. They print brochures and give them out through salespeople. These may or may not reach the potential customer. Creating such catalogs is a considerable process that took time. Printing and then distributing the catalogs to customers is not easy through offline means.
With the complete focus on digital marketing, especially post Covid-19, attracting online customers, is key.
Now you need to have catalogs that can be sent across the world – because your customers are everywhere!
Businesses have learned that potential customers can be from any part of the country or world. So reaching out to more customers is the need of the hour. Websites help you showcase your products, but publishing helps you get customers to your site.
Branding, when done properly, is known to have a direct impact on sales and revenue. So marketing your product through the publishing tools is a sure-shot way to increase sales.
Publishing through all possible channels is the best way to stay ahead of the competition. Catalogs make a considerable impact on potential customers as they see products that are showcased creatively. The ability to click on a digital catalog that leads directly to your site is a major plus. This helps in quick turn-around and sales.
Digital magazines, interactive flipbooks, catalogs are all innovative ways in which businesses today publish their brand.
It is challenging to build professional-looking catalogs for online publication without customized software. Questudio is a premier software and service provider. One of their products is the InStudio plugin for Adobe InDesign publishing.
Let’s have a look at the benefits of using a premier plugin like InStudio:
1. Quickly generate hundreds of catalogs
With the use of a central repository, InStudio can drag and drop data to create stunning catalogs. Autoflow page creation is perfect for generating hundreds of pages quickly. These can then be published to all potential customers through multi-channel publishing.
2. Create custom flyers
Catalogs must be creative and attractive enough to catch the attention of customers. Use various fonts, colors, and styles available in InStudio to build professional quality flyers. In-depth information can be added to the catalogs through the use of complex or regular pivot tables.
3. Manage content in MarketStudio
As InStudio is integrated with MarketStudio, you get the added benefit of the central repository. This Product information management software is key to running your online business. Information stored in the central repository gets automatically updated. This consistent data is then used in the catalogs created in InStudio. You can also do bi-directional updates to transfer content between MarketStudio and InDesign.
4. Sync to Adobe InDesign
As InStudio is a plugin for Adobe InDesign, it automates the catalog creation process. Reduced time and resources are the main benefits of this integration. Being compatible with both Mac and Windows, the InStudio plugin is a boon for all businesses.
Once you create your desired catalog through the InStudio plugin, it can be published through multiple channels. These can be in the form of print or PDFs. Use social media, emails, notifications, pop-ups, etc. to push your brand image. This will build your customer base and increase traffic to your site.
InStudio is an efficient way in which you can brand your business in this digital age. Save time, effort, and resources and focus entirely on innovative marketing techniques.