Your brand is the heart and soul of your business and, thus, should be given importance in your marketing functions. Branding isn’t just a buzzword for a one-time campaign or a digital promotion. It represents everything about your business and encapsulates everything you want to communicate.
Many companies underestimate branding’s power and thus end up slashing their brand equity, wondering if you’re committing common mistakes that hamper your brand image?
Here’s a checklist of mistakes to avoid:
1. Not Having a Brand Personality
Imagine not knowing yourself well enough – wouldn’t it cause an identity crisis? The same holds true for your brand. Only when you know who you are, will your customers know it, too! A brand personality can be defined and evolved during advertising and brand management and will include the use of colors, language, tonality, photography, and brand experiences at various touchpoints.
2. Missing out on a Brand Strategy
Branding is never about just developing a logo and making it aesthetically appealing. A brand strategy delves deeper into your brand, category, customers, and product or service and defines the business objective you are trying to accomplish. Then all the visual representations will be in line with this strategy.
3. Forgetting about the Brand Promise
Many businesses tend to forget about the brand promise – the one thing they can promise to their customers and deliver on consistently. Every time you deliver on your promise, your brand value increases in the minds of your customers and employees.
4. Failing to be Consistent Across All Communication
With the growth of digital media, inconsistency in advertising and brand management is a common misstep. If you’re not consistent, you won’t be able to build credibility, familiarity, and loyalty.
5. Making Your Brand Too Complicated
In a quest to stand out, many businesses end up cluttering their brand philosophy instead. As a result, most communication is chaotic and complex, failing to make an impression. Keep your brand simple and reinforce it constantly for maximum results.
Brand management is not an expense, and it’s an investment in your business’ growth and future. For the best brand strategies to increase your equity and value in the industry, contact Design Quarry today!
“Your brand is the single most important investment you can make in your business.”