The Google Ranking Algorithms
Before starting, I want you to understand the Google Algorithm. It is very important to know the basics so that later on if any new update comes, you won’t get puzzled. Google officials like Gary Illyes and John Mueller confirm that Google is regularly improving their algorithm, even though most of these innovations aren’t publicly announced or specified. Freelancers are always a better choice for this as they have plenty of time to research after. The best information we have of Google’s algorithm comes in the kind of significant algorithm updates like:
- Mobile-friendly update (April 2015)
- Pigeon (July 2014) like Google Maps
- Hummingbird (August 2013)
- Penguin (April 2012)
So before everything, you need to have a brief understanding of this platform.
Assess your current search rankings
In order to improve your ranking, you need to know where you are standing now. So that you can set your first target and there are several tools to boost your SEO ranking in the search engines. You can check on Alexa ranking, google analytics, and many more. Just your freelancer has to be a pro on these basics.
Track and measure the right metrics
When you have almost every SEO tool in your hand, especially for beginners, always track your current position on the web and the progress you are making weekly along with monthly. It will help you keep track of the progress, which is a very important part of SEO services. You can use Google Analytics, DareBoost, and many more are available in the market. The main specialty of these tools is that you can check the flaws and the strongest points of your website and fix the issues. All you need to do is find a professional freelancer with a composite knowledge of Google Analytics.
Ensure your website is any device friendly
Your website should be friendly with any device like PC, Laptops, Mobile, Tablets, and others in the context of bringing more traffic. Your Web Developer is the person responsible for that. This gives a very good advantage to the website because anyone and everyone can visit your site. That will boost your web traffic, which will help your SEO rank on the search engine.
Diagnose and fix your current penalties
Getting penalties are quite natural at the beginning of the SEO. Because there are many categories in the SEO website field and every one of them has very deep complications. You have to understand every aspect. However, you may understand everything theoretically, but what does matter is how you can practically use your knowledge and dig more deeply. Freelancers, as they work with plenty of times, they are always better to find problems of your site, fix the penalties you have as soon as possible.
This plays a very basic and one of the most important roles in SEO. Using keywords everywhere decides in which search results it is going to represent your website. Depending on the content size, we should use 5 keywords. However, it may vary sometimes. You can use different keyword searching tools like Keyword Density Checker and many more. Freelancers are usually more skillful for keywords as they do not limit their job to a certain point.
Perfect your On-Page SEO
There are many segments of On-Page SEO. This is basically a practice of optimizing individual pages of a website. On-page refers to both the content and HTML source code of a web-page that can be optimized. So, you have to practice and learn the different segments of On-Page SEO like Backlinking, Meta Description, Meta tag, and many more.
Avoid Black Hat SEO
This is the most important thing I want to discuss now. As we all know, SEO has two different types of main segments. One is White-hat SEO, and another one is Black hat SEO. Every original thing we online are a part of White-hat SEO. However, Black Hat SEO is like going against the ethical guidelines of Search Engines, basically breaking the rules. Strictly avoid that to rank higher. Make sure your freelancer is comfortable enough with this Black Hat conception.
Use your keywords to create great content
As you have found out the main keywords for your content, now it’s time for you to use them in great content so that you can start doing SEO properly. Trust me, and every great thing has a basic route. However, you should have your freelancer with a wide conception of dedicated keywords, anchor text keywords, and interlinking/backlinking keywords as well.
Build links the right way
Building links in a proper manner are also important. Sometimes, people built links in a fake way to get a higher rank in the search engine results. This also includes you in the Black Hat SEO, and your page impression will start to minimize. So, be careful while building your links by using different creative SEO tools.
At the end of the day, it is all about competing for each website to get Rank #1 in the Search Engine results.
Now Let’s come to the second question, why are freelancers better for this job?
As per the discussion, you have already realized that it requires full-time effort, and the results won’t come within a few days. It will take time and consistency, along with proper strategies and implementations. On the other hand, if we talk about companies, they are managing an organization and have different projects from different clients. They can not focus specifically on your website as they have a business with multiple to run and progress. I meant to say sometimes, quality may deviate, and tasks may be bonded into certain limits. Only a freelancer can provide you proper wide-ranged service and the focus it requires.
In this blog, I’ve shared a few tricks and techniques and will come back with more detailed information very soon.
Until then, keep Practicing and Good Luck!!