To predict the future is like tossing the coin. In the field of digital marketing, it’s clear to see how many modern technologies and advanced AI power tools have come into amalgamation in the field of Digital Marketing.
If we talk about the next big thing in the field of digital marketing, there isn’t just one thing or singular trends. Because digital marketing itself is a very vast field and to talk about every single trend particularly is not possible.
So we will try to cover only the following ones, which are making an impact or have the potential to impact digital marketing.
Here are some of the trends we will talk about and predictions about how these trends change digital marketing forever.
- Voice Search Continues Upward
- Artificial Intelligence (AI)
- Marketing in Messaging Apps Will Increase
- Chatbots Continues to Dominate
Let us dive in and explore them one by one, But these trends are just the tip of the iceberg. Many great things are still ahead.
Voice – Activated search will be the next big thing in Search Engine Marketing (SEM), And it’s better to prepare you for the voice search revolution.
Thanks to Google Assistant, Siri, Alexa, Echo, and other smart voice control devices like smart speakers and smart fridges, etc. Google Assistant and Siri has the biggest market place in the mainstreaming voice engine. Early when it was newly introduced by apple and google, it was considered a novelty, and nobody took them seriously.
According to ComScore recent voices search usage statistics, more than 50% off all over voice searches by the end of 2020. And around 31% of smartphone users worldwide use voice search at least once a week.
However, it is clear that the voice search on smartphone devices is growing, and it’s going to have a major impact on your digital marketing campaign.
The Internet of Things (IoT) brought the voice-activated search to the next level.
There are a few factors why voice search is becoming more popular these days. People like to talk, and that is a preferred way of interacting. And now the machines are finally able to catch up on the way people want to search for products, services and discover new things.
Adopting a voice search strategy helps you in terms of relevancy and creates a unique and optimized customer experience that will build your brand loyalty.
Artificial Intelligence (AI)
AI technology has become more accurate, and now it is also capable of automating virtually all of your digital marketing campaigns. According to a recent study that 28% of digital marketers rely on AI for their products; 26% utilize AI to power their digital marketing campaigns.
Marketing in Messaging Apps Will Increase
Social messaging apps like Facebook Messenger and Whatsapp aren’t just for staying in touch with friends and family. Digital Marketing industries have taken a significant interest in this kind of app in recent times, and it’s no surprise when you consider the opportunities. In the next 2-3 years, messenger marketing is expected to be the world’s number one marketing channel.
Chat-bots Continues to Dominate
Customer Service is No Longer an Option, and due to AI, we can create a virtual assistant to communicate with users and assist them. Nearly 80% of businesses claim that they want to start using chatbots in their businesses. Chatbots have the following benefits are:
It’s easy to and understands, Instant responses,24-hour service, No need for breaks, and this is sure to be one of the fastest-growing digital marketing trends.