||First, the bad news. In the rush to get enterprise mobile apps out the door fast, a lot of things aren’t turning out as expected. A surprising number of these apps end up with low user adoption, short shelf lives, and disappointing ROI. The good news is that about 90% of mobile app failures can be attributed to the same 10 reasons – and all of them can be avoided. Use these 10 points as a kind of pre-flight checklist before planning any new mobile initiative, and you dramatically improve your chances of a successful launch.